Last updated: 5/1/2026
Kumba Technology, LLC (“Kumba,” “Company,” “we,” “our,” or “us”) understands that you care about how information about you is collected, used, and shared, and we appreciate that you trust us with your information. We take your privacy seriously and are committed to protecting your personal information in accordance with applicable data protection and privacy laws.
This Privacy Policy describes how we collect, use, disclose, and protect your personal information in connection with our website, platform, and services (collectively, the “Services”), including our AI-powered scheduling, routing, and communication tools for veterinary providers.
1. APPLICABILITY & ELIGIBILITY
This Privacy Policy applies to your use of our Services and our collection, use, disclosure, and protection of your personal information. It does not apply to third-party websites, applications, or services.
By accessing or using our Services, you agree to this Privacy Policy. If you do not agree, you should not use our Services.
Our Services are intended for use by veterinary providers and their authorized personnel. Pet owners may interact with our Services through veterinary providers. Our Services are not intended for individuals under the age of 18, and we do not knowingly collect personal information directly from individuals under 18.
2. KEY TERMS
Personal Information Any information that identifies, relates to, describes, or could reasonably be linked to an individual or household.
Sensitive Personal Information A subset of personal information that may include precise geolocation, contents of communications, health-related information (including pet medical information associated with an individual), and account credentials.
SMS Opt-In Data and Consent Mobile phone numbers, consent records, and any related information collected specifically in connection with a user’s opt-in to receive text messages from or through our Services.
3. PERSONAL INFORMATION COLLECTION AND USE
We collect personal information in order to provide, operate, and improve our Services, including facilitating scheduling, routing, and communication between veterinary providers and pet owners.
Where required by law, we obtain your consent to collect and process your personal information. You may withdraw consent at any time by contacting us.
4. PERSONAL INFORMATION WE COLLECT ABOUT YOU
We may collect the following categories of personal information:
Identifiers
- Name, phone number, email address
- Postal address (if provided)
- IP address and device identifiers
Customer and Client Records
- Pet owner contact details
- Pet information, including medical history and appointment records
- Veterinary provider information
- Scheduling and appointment data
Commercial Information
- Records of services scheduled or provided
Internet or Network Activity
- Device and browser characteristics
- Usage data, including interactions with our platform
- Log data and diagnostic information
Geolocation Data
- Approximate or precise location data used for routing, scheduling optimization, and service delivery
Communications Data
- Messages exchanged between veterinary providers and pet owners are facilitated through our platform, including SMS communications
All of the above categories exclude text messaging originator opt-in data and consent. SMS opt-in data and consent will not be shared with any third parties or affiliates for any purpose.
This information is necessary to provide our Services. Failure to provide certain information may limit our ability to deliver functionality.
5. HOW YOUR PERSONAL INFORMATION IS COLLECTED
We collect personal information:
- Directly from veterinary providers and users
- From data uploaded by veterinary clinics (e.g., client lists)
- Through integrations with third-party systems, including Practice Information Management Systems (PIMS)
- Through communications (e.g., SMS, email, or support interactions)
- Automatically through device and usage tracking technologies
- From third-party service providers (e.g., payment processors, messaging providers)
6. HOW AND WHY WE USE YOUR PERSONAL INFORMATION
We process personal information for the following purposes:
|
Purpose |
Legal Basis |
|
Provide scheduling, routing, and communication services |
Performance of a contract |
|
Facilitate communication between veterinary providers and pet owners |
Performance of a contract / legitimate interests |
|
Optimize routes and appointment scheduling using AI tools |
Legitimate interests |
|
Improve platform functionality and performance |
Legitimate interests |
|
Process payments through third-party providers |
Performance of a contract |
|
Detect, prevent, and address fraud or misuse |
Legitimate interests / legal obligation |
|
Comply with legal and regulatory obligations |
Legal obligation |
We may also use anonymized or aggregated data for analytics and system improvement.
7. COMMUNICATIONS AND SMS SERVICES
Our Services may include SMS and messaging functionality facilitated by third-party providers such as Twilio.
By providing contact information and engaging with our Services:
- You consent to receive transactional and service-related communications
- Message frequency varies
- Message and data rates may apply
You can opt out of SMS communications at any time by replying “STOP” where applicable. For assistance, reply “HELP.”
No mobile information, SMS opt-in data, or consent collected from our users will be shared with third parties or affiliates for any purpose, including marketing or promotional purposes. This information is not sold, rented, leased, or otherwise disclosed to any third party or affiliate, and is not shared with lead generators under any circumstances. The only exceptions are:
- Subcontracted service providers (such as messaging platform providers like Twilio) strictly for the purpose of delivering messages you have requested or consented to receive; and
- Disclosures required by law, court order, or to protect the rights, property, or safety of Kumba, our users, or others.
This exclusion applies across all categories of personal information described in this Privacy Policy.
8. HOW YOUR PERSONAL INFORMATION IS SECURED
We implement appropriate technical and organizational measures to protect personal information.
We use third-party infrastructure providers such as Amazon Web Services (“AWS”), which employ safeguards including encryption, firewalls, and access controls.
However, no system can be guaranteed to be completely secure, and transmission of information is at your own risk.
9. HOW YOUR PERSONAL INFORMATION IS STORED
Personal information is stored securely using cloud infrastructure and service providers.
Payment information is processed by third-party payment processors. We do not store full payment card details.
10. COOKIES AND TRACKING TECHNOLOGIES
We use cookies and similar technologies to:
- Enable core platform functionality
- Remember user preferences
- Analyze usage and performance
We may use analytics tools such as Google Analytics to understand how users interact with our Services.
You can control cookie preferences through your browser settings.
11. WHO WE SHARE YOUR PERSONAL INFORMATION WITH
We may share personal information with:
- Veterinary providers using our platform
- Service providers (hosting, messaging, analytics, infrastructure)
- Payment processors
- Integration partners (e.g., PIMS systems)
- Legal and regulatory authorities where required
We require service providers to protect personal information and use it only for authorized purposes.
We do not sell personal information.
The categories of personal information shared, as described in this Section 12 and throughout this Privacy Policy, exclude text messaging originator opt-in data and consent. SMS opt-in data and consent will not be shared with any third parties or affiliates for any purpose. Mobile phone numbers collected in connection with SMS opt-in are only disclosed to subcontracted messaging service providers (such as Twilio) strictly as necessary to deliver the messages you have requested, and to comply with legal obligations.
12. WHERE YOUR PERSONAL INFORMATION IS HELD
Your information may be processed and stored in the United States and other jurisdictions where our service providers operate.
13. HOW LONG YOUR PERSONAL INFORMATION WILL BE KEPT
We retain personal information only as long as necessary to:
- Provide Services
- Comply with legal obligations
- Resolve disputes and enforce agreements
We may anonymize or delete data when it is no longer needed.
14. YOUR RIGHTS
Depending on your jurisdiction, you may have rights to:
- Access your personal information
- Correct inaccurate information
- Request deletion
- Restrict or object to processing
- Request data portability
California residents may have additional rights under the CCPA/CPRA.
15. YOUR RIGHTS UNDER THE CCPA
If you are a California resident, you have the right to:
- Know what personal information we collect and how it is used
- Request deletion of your personal information
- Opt out of the sale of personal information (note: we do not sell personal data)
- Not be discriminated against for exercising your rights
To exercise your rights, contact us using the information below.
16. KEEPING YOUR PERSONAL INFORMATION SECURE
We limit access to personal information to authorized personnel and maintain safeguards designed to protect it.
We will notify you of data breaches where required by law.
17. HOW TO EXERCISE YOUR RIGHTS
To exercise your rights, please contact us and provide sufficient information to verify your identity and request.
18. LINKING TO THIRD PARTIES
Our Services may contain links to third-party services. We are not responsible for their privacy practices.
19. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy at any time. Updates will be posted with a revised effective date.
Your continued use of the Services constitutes acceptance of the updated policy.
20. CONTACT US
If you have questions about this Privacy Policy or our practices, please contact us:
- support@kumba.pet
